OptOut Shelf

Aaron Marsden

Behind OptOut Shelf

About

Self-employed digital marketing consultant, Austin, 41. My day job involves helping small businesses think about how they show up online: Google searches, paid ads, that kind of thing. In early 2024, I Googled my own name and spent the next hour staring at a version of that problem I hadn't thought about before.

My home address was there. My wife's maiden name. A list of relatives going back to my grandparents, across three people-search sites I'd never interacted with. One of them had a removal request link that sent a confirmation email. That record was back three months later. Confirmed removal and permanent removal: not the same thing.

I paid for a removal subscription that week, around $130 a year. Then a second (roughly $97), because the first wasn't reaching Spokeo and WhitePages, where my address kept resurfacing. I manually opted out of about 50 more: BeenVerified, FastPeopleSearch, Radaris, PeopleFinder, and a string of smaller sites I hadn't heard of before my own name appeared there. I kept a spreadsheet: removal confirmations, 60-day re-listings, and which services' monthly reports described work they hadn't actually done (caught by cross-checking their logs against live Google searches).

18 months and a few hundred dollars in subscriptions later, that spreadsheet became this site. Not a security researcher, not a privacy lawyer, not a cybersecurity professional of any kind. Someone who paid for services, checked the results, and wrote down what happened. That's what the reviews here are based on.

Posts by Aaron Marsden

Disclosure

Some outbound links here are affiliate links, meaning I get paid a small commission when you buy through them, at no extra cost to you. I don't collect or store any data about which links you click. For more on how the editorial side handles affiliate relationships, see my Editorial Policy.